A few years ago, we published The 10 Largest European Kitchen Companies post. It became one of the most visited (and copied…) posts on our site and is still popular to date. Being that it is time to update it and the fact that in recent years, most of the largest kitchen companies in the world are German, we have decided to focus this time on the 10 largest German kitchen brands.
Here are the 2013 & 2014 numbers. The 2015 figures are just starting to come out now and we are able to post some of them (see below). We will update them as they become available, so please check in again for updated info.
The 10 largest German kitchen companies
Interesting Points: the higher-end/higher price companies (Bulthaup, SieMatic and Poggenpohl) have a much higher percentage of their production, going to export than the others. Also interesting is the fact that in the last couple of years, the larger 5 companies are growing (some at a rapid paste), while the bottom 5 are staying at almost the same volume.
I know that many of you are going to ask me to rate the above 10, based on design and quality, so here is my selection. Please keep in mind that most of these companies have multiple lines, at different quality, price and customization levels. So this list is somewhat of an avarage of they different products:
3. & 4. Poggenpohl & Häcker
5. & 6. Leicht & Alno (not incl. other brands in the group)
8. 9. & 10. Bauformat, Nobilia & Nolte
We are going to add latest, updated numbers, as we get them, to the above 2014 numbers that have already been published.
The biggest news is that Nobilia (the world’s largest kitchen producer), just reported that they broke the 1 billion Euro mark in 2015! To do that, they produced 630,000 kitchens…
Alno‘s above numbers are the figures of the Alno Group, that consists of Alno, Wellmann, Pino, Impus and the Swiss company their purchased in 2013, Forster + Piatti.
Häcker has reported a very strong 2015, with a 15% increase over 2014, to 466 million Euro. They are reporting, in 2016, capacity of 850 kitchens per day.
146,000 visitors from 138 countries – a significant increase in visitors from abroad.
After seven days, imm cologne and LivingKitchen closed their doors with a very positive outcome on Sunday, 25 January 2015. 146,000 visitors from 138 countries came to the Cologne exhibition grounds, among them 102,000 industry visitors (99,000 industry visitors in 2013) from the national and international trade, meaning that the fair duo exceeded even its extraordinary performance of 2013.
“These figures prove that the international appeal of the two events in Cologne has grown even more and that the fair duo is, without a doubt, the most important platform for the domestic as well as the international market”, concludes Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. “This is a great indication for Cologne as a trade fair location and confirms the effectiveness of imm cologne and LivingKitchen as a marketing tool”, he adds. Dirk-Uwe Klaas, Managing Director of the Federal Association of the German Furniture Industry, drew a similarly positive conclusion. “We already had very high expectations of the fair and even they were exceeded. We are happy about the increase in national and international industry visitors and are starting the 2015 furniture year very optimistically.” Hans Strothoff, President of the Federal Association of German Furniture, Kitchens and Furnishing Retailers summarised the outcome for the trade sector: “The fair was marvellous and exceeded retailers’ expectations.
imm cologne/LivingKitchen is the most important fair in the world for the trade”.
This year, imm cologne and LivingKitchen presented themselves as very international events. Of the 102,000 industry visitors, around 56,000 came from Germany and approximately 46,000 from abroad (an increase of 13 per cent). In total, the percentage of visitors from abroad was 45 (based on industry visitor days).
Within Europe, increases in visitor figures were recorded in particular from Spain (up 27 per cent), the UK (up 20 per cent), Italy (up 11 per cent) and the Netherlands (up 13 per cent). Visitor figures from France, Scandinavia and Poland also showed good growth and off set the politically induced fall off in visitors from Russia. Significant increases could also be seen in industry visitor figures from China (up 32 per cent) and from the US (up 47 per cent).
“The excellent levels of visitor attendance from abroad meant we were able to strengthen our exhibitors’ export businesses. Italian companies, for instance, did some very good business here in Cologne with German retailers as well as with those from abroad”, says Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. 44,000 consumers took advantage of the open days to find out about the trends for the coming season.
LivingKitchen closes with good results
In parallel with the world’s most important furnishing fair imm cologne, international kitchen event LivingKitchen took place this year. After 2011 and 2013, LivingKitchen once again proved to be a powerful attraction.
Its strong appeal could be felt not just in Germany, the home of the kitchen, but also far beyond the country’s borders. For seven days, 215 exhibitors from 22 countries showcased their innovative drive, high design standards and quality. With the proportion of visitors from abroad at 45 per cent, the event once more proved to be very international. “We are extremely satisfied with LivingKitchen 2015, in particular with the increase in the number of industry visitors from Germany and abroad as well as the media coverage on the topic of kitchens surrounding the fair. We are hopeful that this will generate positive momentum for the entire kitchen industry”, says Kirk Mangels, Managing Director of the Working Group AMK (Arbeitsgemeinschaft Die Moderne Küche e.V./Modern Kitchen), in summary. This year, LivingKitchen not only followed on seamlessly from its success in 2013, but significantly improved on the key figures in many areas. Innovative presentations by manufacturers, world premieres of new kitchen furniture, household appliances, accessories and cooking shows with a celebrity factor – the outstanding mix of everything connected to kitchens and cooking ensured steady levels of visitors on all days of the fair as well as satisfied exhibitors.
Renowned exhibitors bringing world premieres to Cologne
– Some companies use the fair to present their products to an international audience for the first time
– LivingKitchen presents the trends of tomorrow
Approximately six weeks before the start of LivingKitchen 2015, some exhibitors give a taste of the products which they will present at the fair in a press release. Some even reveal the world premieres they have in store. The LivingKitchen team wanted more detail and therefore carried out a survey among the exhibitors. The results showed that the international kitchen event is certain to reflect all the facets of a strong industry.
The comprehensive overview provided by the manufacturers of kitchen furniture, integrated kitchen appliances and accessories allows the 150,000 industry visitors and consumers expected to attend to become acquainted with the kitchen trends of tomorrow, as world premieres and important product modifications will be presented to a national and international public for the very first time in Cologne.
World premieres from electrical appliance manufacturers
Almost all the appliance manufacturers surveyed said they avail of LivingKitchen for the first-time presentation of their products. The new integrated kitchen-appliances range from Panasonic will be launched in Cologne. After the fair, the products will be available first in Germany and Great Britain.
Mielepresents two new developments at once: one is a new model rounding out the integrated kitchen appliance Generation 6000 and is announced as a “completely new product category”. The second premiere are large-sized ovens, so-called range cookers, designed for the North American market which are now to be introduced to the European market for the first time. Another new range cooker is also the centre of attention at British company AGA Rangemaster: they will present the Nexus model from Falcon, which now features the most up-to-date induction cooking technology. In addition, the free-standing AGA City 60 cooker, measuring just 60 cm across, designed for smaller apartments, will be presented internationally for the very first time.
Bora will present an extension of their three product lines, BORA Basic, Classic and Professional.Neff will present the SeamlessCombination adding a new integrated appearance to their MegaCollection. Vestel has modified several appliances for the occasion of LivingKitchen, while Gaggenau has announced a world premiere in the area of baking and steam baking.
Living Kitchen – Cologne 2015
New developments from kitchen manufacturers
Within the furniture sector, two exciting new kitchen systems will be presented: Naber presents its modular kitchen system – Concept Kitchen, initially introduced at the first edition of LivingKitchen in 2011, in a new “stylish context”, as revealed by Managing Director Hans-Joachim Naber. Design agency Formquadrat presents a study on vegetarian cooking. The project with the memorable name “Vooking” (vegetarian cooking), is an innovative concept, the appeal of which will certainly not be limited to vegetarians!
In the luxury-furniture segment, manufacturer SieMatic will present its new collection “SieMatic Urban”, with the new SieMatic 29 as a highlight, for the very first time at LivingKitchen. The Pure and Classic collections, each targeting a different consumer market, will also be staged at LivingKitchen. Premium brand TEAM 7will not present a new model but will introduce new solutions,
including those aimed at integrating the kitchen and the living area as well as at the effective usage of storage space.
In the worktops segment, Cosentino presents five new colours with a special veining for its Dekton surfaces. Silestone, Cosentino’s quartz surfaces, will also debut a new colour option. JUMA presents its solid-ceramics line, JUMAceram, to the industry audience for the first time as well as new decors for JUMAquarz. And Strasser Steine will showcase their new product concept ST-ONE at LivingKitchen. The concept is based on monolithic natural stone islands which can be beautifully combined with kitchen furniture from a variety of manufacturers.
In the sinks and accessories segment, Quooker presents a considerably simplified installation of its “boiling-water tap”. Blauwasser home celebrates the next generation of waters filters and presents the safest filtration to an international audience in Cologne. And at Caressi, things are brightening up: the Dutch company presents a new colour range for their fittings. Dornbrachtalso intend to take advantage of LivingKitchen as an opportunity for debuting new developments – but they weren’t prepared to give any details away just yet!
LMW Leichtmetallguss, a manufacturer of cast aluminium household products, presents its own frying and cookware series “EUROLUX” for the first time in Cologne. Kitchen lighting is covered by manufacturer Hera, who will present new intelligent LED modules and lighting for the underside of kitchen furniture.
Anniversaries at LivingKitchen
The “Modern Art” kitchen model by Allmilmö celebrates its 25th anniversary while at LivingKitchen. The handle-free kitchen was presented at imm cologne for the first time in 1990 and has undergone various meticulous modifications and technological advancements over time. There is also a 50th anniversary to celebrate at LivingKitchen: in 1965, Heinz Milewski founded a kitchen-furniture factory in Zeil am Main which was taken over by Johannes la Cour and his siblings in 1996.
The KüchenTreff Association will turn 20 and celebrates its anniversary with an international world premiere. For the occasion, a kitchen accessory will be presented at LivingKitchen which, after the fair, will only be available at KüchenTreff member retailers.
First-time international presentations at LivingKitchen
Some manufacturers will present product premieres which they have already showcased in other environments. Now they are taking advantage of LivingKitchen to present the products on an international level for the first time. These include the multi-generational kitchen from Ballerina, which was developed for its comfort-kitchen concept. And four new models from Rational
will be introduced at LivingKitchen, staged completely in white. Ernestomeda will present its new version of the Icon kitchen as well as the newly conceived Soul.
Spekva presents a new worktop in vintage-oil finish, Ellici a new material for sinks and Irinox its new flash-freeze appliance for private households.Bosch presents its Series 8 ovens which can be operated in part via an app on a mobile device. Siemens also go online with the iQ 700 series and offer many new usage options thanks to mobile network integration. Miscea presents its
touch-free sensor tap with integrated soap and detergent dispensers. PlasmaMade will also make an international debut in Cologne with its air filter that dispenses with cooking fumes. LivingKitchen is also an opportunity for American Appliances to present its new GE_MABE side-by-side fridge-freezer combination in new colours.
With so many innovations and world premieres, LivingKitchen, the international kitchen event, promises to be an extremely diverse show, presenting the kitchen trends of tomorrow to visitors. It is already safe to say that with over 200 exhibitors, there are certain to be even more premieres and new product developments to discover at the fair.
2014 is not over yeat, but we can say with confidence that this has been a year of many changes in the European kitchen industry. Big companies are making big moves at home and overseas, long time players are leaving the industry and new ones are entering the arena, instead. We have also lost some companies, to the ongoing recesion, in Europe.
Here are some of the major changes in the industry this year, not necassary in chronological order:
The Siemens Group has pulled out of the industry this year. They will no longer be involved in producing appliances and their joint venture with Bosch is history. BSH (Bosch und Siemens Hausgeräte GmbH, or Bosch and Siemens Household Appliances) has been the largest home appliance manufacturer in Europe and one of the largest in the world, since 1967, when Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich) joined forces. In 2012, they posted 9.8 billion Euros in annual sales. Today, BSH operates 42 factories in 13 countries in Europe, the USA, Latin America and Asia. Together with a global network of sales and customer service firms, the BSH conglomerate today is made up of about 70 companies in 50 countries, with a total workforce of close to 47,000 people. In addition to the Bosch and Siemens brands, like are responsible for many other brands like Gaggenau, Neff, Constructa and others. In September 2014, Robert Bosch GmbH agreed to purchase Siemens’ 50% stake in the joint venture for 3 billion Euros. BSH to become a wholly owned subsidiary of the Bosch Group and may continue to use the Siemens brand over the long term. The completion of the transaction is expected in first half of calendar year 2015.
Siemens – BSH no more…
Alno made several news stories this year – in the beginning of the year, Alno have acquired AFG Arbonia-Forster-Holding AG’s kitchen business which includes Swiss market leaders Piatti (kitchen producer and retailer in Witzerland) and Forster (Swiss Steel Kitchen). The acquisition means a major step forward in ALNO’s efforts to reduce its dependency from the German market that is dominated by purchasing associations, resulting in higher margins. Additionally, the acquisition offers substantial synergy potential with regard to production processes, purchasing and sales & distribution for the combined ALNO/AFG Kitchen group.
Next, Alno was able to win the three and a half year old court cases against them, by their former president, Jörg Deisel. Alno is getting back 2.6 million Euro, plus a few hunderd thousands in legal fees, based on the German legal system. If lost, Alno would have paid, for both cases approx 6.5 million Euros(!)
Lastly, Alno just announced a joint venture with PMF (Pervaya Mebel’naya Fabrica – First Furniture factory), in Russia – the two partners will invest €50 million in establishing in St. Petersburg the biggest factory in Russia for the production of kitchen furniture (1,000 units or 100-120 kitchens per day). It will be located on the existing site of PMF, expanded with the areas purchased this year. Until the end of the year, the company will deliver Piatti production line from Switzerland.
RWK/Kuhlmann Küchen (R. & W. Kuhlmann GmbH), formed in 1923, was taken over this year by the Chinese company Boloni Home Decor, a minute before filing for bankrupcy. Boloni was founded in 1988, by Frank Chai, from Beijingunder the name Kebao. They were bringing European kitchens and built in appliances to China. In 2001 the created a joint venture with Brescia based, Italian company Boloni and adopted the name. Most of the Kuhlmann-kitchens employees are expected to keep their jobs and the “made in Germany” is now to be marketed to the high-end segment in China.
Gatto Cucine, the Italian kitchen producer closed their doors in September. After 52 years in business, Gatto could not stay in business any longer. The compant announced that they are planning on continuing selling, outsourced products back in September, but that paln did not seem to come to fruition and the 114 employees were sent home.
According to our sources, Gatto Cucine is not alone. A few other Italian manufacturers that do not have strong export sales are also in trouble, mainly due to the weak domestic sales. Among them are Comprex and Bontempi.
“Our goal was to make this the best Salone del Mobile in the world and the results have far exceeded our expectations,” Claudio Luti, president of the Salone del Mobile said. “Buyers, journalists and designers have seen at first hand just how superlative and creative our production chain is, recognizing the value of Made in Italy manufacturing and the global importance of the Salone.”
This success is due to the quality of the exhibits and the visitor numbers at the fair. The 53 edition of the Salone del Mobile notched up a total of 357,212 visitors, 311, 781 of them sectorial operators – up13% on the 2013 edition.
Our (www.european-kitchen-design.com) favorite stand was Minacciolo’s – the stand design, the overall presentation and the displays inside where just over the top!