We are just weeks away from the 52nd anniversary of Saloni (Tuesday, April 12th., to Sunday, April 17th.). A big part of Saloni, every other year (on even years) is EuroCucina.
Created in 1974, the International Kitchen Furniture Exhibition runs concurrently with the International Bathroom Exhibition in the broader context of the Salone del Mobile.
EuroCucina showcases all the latest in the realm of high quality kitchens, responding to the escalating demand for functionality from increasingly savvy consumers. Its collateral event, FTK (Technology For the Kitchen), specialises in built-in appliances and cooker hoods, presenting the latest technology for “cooking” and living the kitchen space, embracing the innovative new dimension of “connectivity”.
2014 IN NUMBERS
23,813.25 DISPLAY AREA (sqm)
311,781 OF WHICH TRADE OPERATORS
6 good reasons to visit EuroCucina:
120 exhibitors on a surface of 23,000 m2 (EuroCucina), more than 40 exhibitors on 12,000 m2 (FTK)
Business: demand for kitchens has risen
Business: fertile ground for growing markets where large residential and hospitality contracts are being developed (USA, UK, China and some parts of the Middle East)
Top italian and international brands
Trends: cutting-edge innovation, technology and design
FTK: the connectivity that makes for intelligent homes
DATES AND OPENING HOURS
12-17 April 2016
9.30 am – 6.30 pm
Open to the general public on Saturday 16 and Sunday 17 April
Milan Fairgrounds, Rho (Milan)
Porta Est, Porta Sud, Porta Ovest
After many requests and lots of diliberations I’ve decided to post my own top 20 European brands. Top 20 European kitchen companies, because I simply felt that there are too many great European kitchen brands to limit the list to just top 10.
PRODUCT INNOVATION – is this a kitchen brand that takes risks, that is on the cutting edge of technology and innovates or just a company that copies others?
PRODUCT QUALITY – how well made is the product? Does the company ‘cuts corners’?
SERVICE – delivery on time, delivers complete orders, ‘after sale’ service, etc.
I have chosen not to take into consideration COMPANY SIZE, as there is no real direct benefit to the buyer and I’ve already listed the 10 largest European brands.
I also did not factor VALUE because I feel that value is very individual – what one consumer sees as a great value, another may view as cheap. Webster’s definition of Value is – “a fair return or equivalent in goods, services, or money for something exchanged”. Once a kitchen brand has top design, innovation, quality and service, the price will always be higher. Surprizingly, there are a few kitchen brands on this list that have a pretty good value, as well as ranking high on all the other categories.
In the Top 20 European Kitchen 11 Italian kitchen brands, 7 German kitchen companies, one English and one French are in the above list.
So, without further a due and in alphabetical order here are my Top 20 European kitchen Brands:
Honorable mentions: there were a few companies that did not make it to my Top 20 European Kitchen Brands, but deserve a mention. Also in the advise of one of the readers of this blog, i’ve decided to update this post and add a few more (they deserve it!). We’ll call this section the “hors catégorie” (thanks Pierangelo):
Clive Christian – ranked high on DESIGN and if marketing was a category, will most definitely be included in the Top 20 list.
Marchi – ranked very high on DESIGN and INNOVATION.
Minotti – one of the best in creating the very unique, minimalist and clean look, that goes beyond a kitchen design. Not for everyone and is available only in selected few locations worldwide but Minotti is at the top of the DESIGN category.
LaCornue – though they are really more of an appliance company (ranges, cook tops, etc.) , they do offer cabinets and other elements that allow them to complete a kitchen. Very unique DESIGN, perhaps a trend setter in the high end appliance arena, with HIGH QUALITY products.