146,000 visitors from 138 countries – a significant increase in visitors from abroad.
After seven days, imm cologne and LivingKitchen closed their doors with a very positive outcome on Sunday, 25 January 2015. 146,000 visitors from 138 countries came to the Cologne exhibition grounds, among them 102,000 industry visitors (99,000 industry visitors in 2013) from the national and international trade, meaning that the fair duo exceeded even its extraordinary performance of 2013.
“These figures prove that the international appeal of the two events in Cologne has grown even more and that the fair duo is, without a doubt, the most important platform for the domestic as well as the international market”, concludes Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. “This is a great indication for Cologne as a trade fair location and confirms the effectiveness of imm cologne and LivingKitchen as a marketing tool”, he adds. Dirk-Uwe Klaas, Managing Director of the Federal Association of the German Furniture Industry, drew a similarly positive conclusion. “We already had very high expectations of the fair and even they were exceeded. We are happy about the increase in national and international industry visitors and are starting the 2015 furniture year very optimistically.” Hans Strothoff, President of the Federal Association of German Furniture, Kitchens and Furnishing Retailers summarised the outcome for the trade sector: “The fair was marvellous and exceeded retailers’ expectations.
imm cologne/LivingKitchen is the most important fair in the world for the trade”.
This year, imm cologne and LivingKitchen presented themselves as very international events. Of the 102,000 industry visitors, around 56,000 came from Germany and approximately 46,000 from abroad (an increase of 13 per cent). In total, the percentage of visitors from abroad was 45 (based on industry visitor days).
Within Europe, increases in visitor figures were recorded in particular from Spain (up 27 per cent), the UK (up 20 per cent), Italy (up 11 per cent) and the Netherlands (up 13 per cent). Visitor figures from France, Scandinavia and Poland also showed good growth and off set the politically induced fall off in visitors from Russia. Significant increases could also be seen in industry visitor figures from China (up 32 per cent) and from the US (up 47 per cent).
“The excellent levels of visitor attendance from abroad meant we were able to strengthen our exhibitors’ export businesses. Italian companies, for instance, did some very good business here in Cologne with German retailers as well as with those from abroad”, says Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. 44,000 consumers took advantage of the open days to find out about the trends for the coming season.
LivingKitchen closes with good results
In parallel with the world’s most important furnishing fair imm cologne, international kitchen event LivingKitchen took place this year. After 2011 and 2013, LivingKitchen once again proved to be a powerful attraction.
Its strong appeal could be felt not just in Germany, the home of the kitchen, but also far beyond the country’s borders. For seven days, 215 exhibitors from 22 countries showcased their innovative drive, high design standards and quality. With the proportion of visitors from abroad at 45 per cent, the event once more proved to be very international. “We are extremely satisfied with LivingKitchen 2015, in particular with the increase in the number of industry visitors from Germany and abroad as well as the media coverage on the topic of kitchens surrounding the fair. We are hopeful that this will generate positive momentum for the entire kitchen industry”, says Kirk Mangels, Managing Director of the Working Group AMK (Arbeitsgemeinschaft Die Moderne Küche e.V./Modern Kitchen), in summary. This year, LivingKitchen not only followed on seamlessly from its success in 2013, but significantly improved on the key figures in many areas. Innovative presentations by manufacturers, world premieres of new kitchen furniture, household appliances, accessories and cooking shows with a celebrity factor – the outstanding mix of everything connected to kitchens and cooking ensured steady levels of visitors on all days of the fair as well as satisfied exhibitors.
EuroCucina is just around the corner and the excitment is building up by the day. Who’s in the show, who’s out this year and so much more, in the coming months. In the meantime, a new concept in salone, which is not just kitchens will be introduced this year -
A glimpse into how architects live at the 2014 Salone del Mobile
With just four months to go to the launch, the final touches are being put to the 53rd edition, which will be held from 8th to 13th April. The focus is on powerfully emphasising Milan’s centrality and its unique position in terms of the quality of its design and furnishing at global level.
“The Salone is a valuable resource for the Italian economy,” said Cosmit President Claudio Luti. “Not only does it need to be preserved, it also needs to be bolstered with innovational services and projects catering to international business and client demand, in order to make the Milan event more attractive than ever.”
Works in progress for the next edition include the exhibition to be held at the Fairgrounds ? a show that will tell the story of the domestic interiors conceived and inhabited by top contemporary architects from several different continents: Europe, North America, South America and Asia.
“Where Architects Live” is an original installation, inspired by leading contemporary architects’ own concepts of the domestic space. It will be virtual progression through the buildings in which the architects themselves live, illustrating just what is involved in designing homes for the most demanding people of all ? themselves ? with the freedom to experiment with visions and language.
The curator of the event/installation, Francesca Molteni – who curated “Design Dance” with Michela Marelli (2012) and “A Celestial Bathroom” (2010) – has been privy to the private homes of some of the greatest exponents of the architectural world greatest exponents of the architectural world, filming the exteriors and domestic spaces and recording an interview with each of them on the triggers, inspiration and choices that have shaped their design and professional careers. “The aim of the event”, continued Mr. Luti, “is to explore the art of living today, with a close look at the people who are changing the face of our cities, the configuration of the global landscape and the collective imagination, putting the spotlight on new ways of planning domestic environments from every possible aspect. This is the fundamental mission of the Salone del Mobile, cultural concepts that drive the sector.”
UBM Live are pleased to announce the launch of kbb London which will take place from the 15th to 17th May 2011 at Excel. The runaway success of kbb Birmingham in March and with in-depth consultation with the marketplace has determined an unquestionable need and desire for a kitchen and bathroom show in the capital next year.
The show will target both the retail and contract audience and will showcase the latest products and services from the leading manufacturers in the kitchen, bathroom and tiling markets.
kbb Sales Director, Sam Cande commented, “kbb Birmingham was an excellent indicator that this market is regaining confidence after the last couple of difficult years. The launch of kbb London will give manufacturers the opportunity to display their products at a national event, with a key focus on the London and southern markets, offering a distinctive platform for the industry in its entirety.”
“A natural extension to the successful kbb Birmingham exhibition, kbb London will be targeting companies from across the market to ensure a diverse range of products for this exciting new exhibition. The initial response prior to the official launch is very encouraging and underlines the faith the industry has in our company to deliver a great exhibition.”
The kbb London Innovation Centre will award and showcase shortlisted entries recognising outstanding product innovation in terms of ingenuity, design and sustainability.
In conjunction with Designer Magazine our judges, including Seymourpowell and Studio Levien, have been looking for the most innovative products.
With 20 of the very latest innovations and new launches being displayed, The Innovation Centre at kbb London will ensure you’re up-to-date with what the market has to offer. The brands shortlisted include:
ABK InnoVent bv – i-Cooking gives the architect or designer freedom to create their own design with individual gas burners or induction zones.
Hoover – A futuristic-looking Cast Iron design with unique
patented burner technology, the new Ghisa gas hobs are
Kitchen Aid - A professional chefs’ sous vide cooking system
designed for home use.
Franke UK Ltd – The innovative and technologically advanced
· 138,000 visitors from 128 countries
· Extremely international and high-quality visitor structure
· Excellent mood amongst the 1,213 providers from 48 countries
On 23rd January 2011, the imm cologne and LivingKitchen in Cologne drew to a close with an excellent result. Including estimates for the final day of the fair, the dual event drew around 138,000 visitors to Cologne – an increase of 38 percent.
“What’s been happening here over the last few days is unbelievable. What trade fair can announce such marked double-digit visitor growth? That’s a great signal for the consumer goods trade fairs in Germany during the course of the year and convincing confirmation that trade fairs are a highly efficient marketing tool,” sums up the trade fair’s visibly satisfied commander-in-chief Gerald Böse. “We have all become part of a success story called imm cologne and LivingKitchen. Cologne is the absolute focal point of the furniture industry again, especially when it comes to the business side of things, as well as home to the international kitchen furniture industry,” adds the CEO of Koelnmesse. Dirk Uwe Klaas, Chief Executive of the Association of the German Furniture Industry (Verband der Deutschen Möbelindustrie), came to a similar conclusion: “It was by far the best furniture fair we’ve had in the last 10 years: more visitors, more contracts signed and an excellent mood. An excellent start to the 2011 furniture year for our national furniture industry and a huge success for Koelnmesse.”
The unique combination of furnishing and kitchen worlds convinced both trade visitors and the general public. The excellent reception the event met with Page2 from visitors during the entire week of the fair ensured beaming faces on the manufacturers’ side. 138,000 professional buyers and consumers from 128 countries flocked to the exhibition halls of the imm cologne // LivingKitchen – 38 percent more than attended the previous event (imm cologne 2010). There were significant increases amongst trade visitors, not only from within Germany but above all from abroad, most notably from the Netherlands, France, Italy and Switzerland, as well as Eastern Europe in general and Russia in particular. In addition, more buyers were registered from important export markets like Asia, the Near East and North America. All in all, the trade fair drew increased numbers of visitors from almost all countries. “This result is convincing proof that the diverse activities and high level of commitment we put into attracting national and international visitors were successful and have definitely paid off,” says Gerald Böse
The extremely good mood at the imm cologne was reflected in the halls of the LivingKitchen fair:
· “What we’ve experienced in Cologne in the last few days speaks volumes. I’m particularly delighted that the kitchen has returned to Cologne with such a spectacular sensation,” sums up Hans Strothoff, Chairman of the MHK Group.
· “We are extraordinarily pleased with the way the fair has gone and the result. The response from dealers and visitors from Germany and abroad was very positive. And the number of visitors far exceeded our expectations,” says Roland Hagenbucher, CEO of Siemens-Electrogeräte GmbH
· When it comes to covering fabrics, plain colours dominate. Colourful stripes or abstract graphics are popular choices for accentuation. White remains the megacolour. In the leather segment, thick, barely treated natural leathers with a tactile, inviting character are particularly popular.
· LED lighting technology has made its breakthrough. The majority of wardrobes, wall units, sideboards and display cabinets are being equipped with this energy-saving lighting technology. LED fulfils two functions: brightness and atmosphere.
· Sustainability is playing an increasingly important role in furniture construction too. Wood is becoming more and more popular, not only for storage and kitchen furniture but for comfortable chairs and loungers and as a visible component of sofas. Wood is reclaiming its former status in the furniture sector. One striking development: the many items featuring untreated oak, sometimes even complete with bark.
1,213 companies from 48 countries participated in the imm cologne // LivingKitchen 2011. They included 521 exhibitors and 32 additionally represented companies from Germany as well as 614 exhibitors and 46 additionally represented companies from abroad. Foreign companies accounted for 54 percent of exhibitors.*
* All figures are calculated according to the guidelines of the Society for the Voluntary Control of Fair and Exhibition Statistics (Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen, FKM)
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